"Can I use this?": Appropriate use of Color Vowel® brands and images

Terms of use, how to cite, and more

If you’re reading this, it’s because you understand the power of Color Vowel® — a teacher-built method, company, and brand that is recognized around the world — and the Color Vowel® Chart, a © copyrighted graphic image with key word phrases that provide English learners and teachers with an accurate, efficient way to explore the vowel sounds of English.

Educators, we encourage you to use our images to enhance your non-commercial instructional materials in order to help your learners. At the same time, we ask that you support the continuation of our life’s work and our teacher-built company by making a legal and ethical commitment to give appropriate and consistent attribution as described below. By following these simple guidelines, you are not only doing the right thing; you are helping establish Color Vowel® as a powerful resource for English speakers all over the world.

Color Vowel® images, including the Color Vowel® Chart and our Color Vowel® Anchor Images, are licensed for educational use and other creative purposes under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).

What does this mean?

  • CC = Creative Commons: this is just one of the kinds of licensing we offer; it is well-suited to individual teachers who wish to use our images in their instructional materials. Creative Commons licensing means consistently following all of the stipulations shown below (BY, NC, and ND).
  • BY = Attribution: You must give explicit written and/or verbal credit to Color Vowel and its authors so that your audience knows how to find us and learn more.
  • NC = Non-Commercial: Using Color Vowel® images for classroom use (within your course or courses) falls within the stipulations of Creative Commons licensing. Commercial licensing options are available for individuals and organizations aiming to include Color Vowel® on their website, in promotional materials, in textbooks, and in other published media.
  • ND = No Derivatives: You may not distribute modified versions of the Color Vowel Chart or any of our images.

In a nutshell: You may use Color Vowel® images with your students and in your teaching materials, both in print and online, so long as you make no changes to the materials, give appropriate credit to the authors and publisher, and remain non-commercial in your use/distribution of the images.

If you wish to include the Color Vowel® brand, the Color Vowel® Chart image, or Color Vowel® anchor images in a commercial publication or other work for commercial distribution, or if you need help understanding what constitutes commercial use, please contact us.

Talking about Color Vowel®

When mentioning our work in a presentation directed at teachers or the general public, it is appropriate to:

1. include explicit spoken credit acknowledging the origin of the Color Vowel Chart upon first mention; something like, “The Color Vowel Chart, originally created by Karen Taylor and Shirley Thompson in 1999, is a visual organizer for spoken English. Here’s how it works.”  Saying something like this is extremely important, as it positively communicates our copyright and helps others understand that the Color Vowel Chart is copyright protected.

2. include written attribution in your slide show and handouts which is accompanied by explicit verbal credit once again, something like “To learn more about the Color Vowel Chart, please visit ColorVowel.com  They sell Color Vowel teaching materials and provide advanced training on the Color Vowel Chart which I myself have done and highly recommend.”  A statement like this makes viewers aware of our Color Vowel training and certification program.

3. ensure that “Color Vowel®” and “Color Vowel® Chart” always appear with the ® trademark symbol and are written in full —  not as “Vowel Chart” or as “the CVC” (which is easily confused with the widely known “consonant-vowel-consonant” reference to syllable structure). If you need an abbreviated way to refer to “Color Vowel,” you can use “CV” followed by the noun that it modifies; for example, CV Chart, CV Anchor Images, CV Approach.

Using Color Vowel® images in non-commercial educational materials

Whenever you use a digital image of the Color Vowel Chart in educational materials for your learners, use the following attribution:

The Color Vowel® Chart, 5th Edition © 2019. ColorVowel.com. Used with Creative Commons licensing (CC BY-NC-ND).

SocialMediaPreviewThis (see photo) is the 5th Edition Color Vowel Chart (2019). You can view other editions of the Chart here.

If you are not sure which version of the Chart to refer to, refer to the 5th Edition, as it is our latest work and the most robust version for the purpose of teaching.

Whenever you use one or more of our Color Vowel Anchor Images, use the following attribution:

Color Vowel® Anchor Images, 5th Edition © 2019. ColorVowel.com. Used with Creative Commons licensing (CC BY-NC-ND).

Whenever including mention of our work in an article, academic paper, or bibliography, use the following citation:

Taylor, K. & Thompson, S. (2019). The Color Vowel Approach. Santa Fe, NM: English Language Training Solutions. ColorVowel.com

Spreading the word about Color Vowel®

We genuinely encourage you to share your enthusiasm and your experiences with the Color Vowel Chart and Approach! At the same time, we ask that you respect our work, our mission, and our livelihoods by recognizing the fine line between ‘introducing’ other teachers to the Color Vowel Chart/Approach and ‘training’ them in the specific techniques and language awareness that we have developed over the past 20 years and that are unique to our Color Vowel training courses and workshops.

ELTS is the exclusive Color Vowel® training provider for individuals, schools and organizations. If you wish to train others on the Color Vowel Chart/Approach beyond a brief introduction, you should participate in our  Color Vowel training program. As a Level 3 Certified and Licensed Trainer, you are eligible to offer workshops on behalf of ELTS or through your own organization with a formalized licensing agreement.

Otherwise and in the meantime, it is appropriate to refer your colleagues, school, and/or organization to ColorVowel.com for all training and professional development.

Color Vowel® School Accreditation

Known to millions of learners and educators around the world, Color Vowel® is a respected brand.  Contact us to learn more about becoming Color Vowel Accredited school or organization can enhance your school’s profile and increase business.

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